On Being Specific, Definite, and Concrete

William Strunk Jr.


. . . the surest way to arouse and hold the attention of the reader is by
being specific, definite, and concrete.
The greatest writers … are effective largely because
they deal in particulars and report the details that matter.
Their words call up pictures.

~ William Strunk, Jr. (1869 – 1946)
American Professor of English at Cornell University,
Author of The Elements of Style

. . .

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